Terre de Bougies has been committed for many years to the Pink October initiative to support the fight against breast cancer. This includes efforts devoted to prevention and research on this disease.
According to e-cancer figures, an estimated 382,000 new cancer cases are diagnosed each year in France, which corresponds to more than 1,000 cases detected per day. Breast cancer is the most common form of cancer among women: each year, more than 60,000 new patients receive this diagnosis, which means on average 165 women every day.
Contribute to Pink October 2025
At Terre de Bougies, we are deeply committed to causes that matter. The fight against breast cancer is especially close to our hearts, because every action can make a difference. That’s why this year, we have decided to take concrete steps:
- €1 donated for every order placed throughout the month of October.
- All proceeds from our iconic “Wild Rose” fragrance in October will be donated to an association involved in research and support for women affected.
This year, the proceeds from these initiatives will once again go to the Gustave Roussy Institute.
There are also other ways to contribute through various events supporting this cause, such as the Pink Ribbon Challenge, a major charity event taking place in 2025 in several French cities to raise awareness about breast cancer screening.
Main Information – 2025 Edition
Bordeaux – Saturday 25 and Sunday 26 October 2025
Location
On the quays, Place de la Maison éco-citoyenne (village).
Program
Saturday 19 October: 5.5 km run and walk starting at 8:45 am
Sunday 20 October: 5.5 km run and walk starting at 8:45 am
Target
25,000 participants
Lille – Sunday 05 October 2025
Location
Around the Citadel, village at Champs de Mars
Program
5 or 10 km run at 9:00 am
5 or 10 km walk at 9:45 am
Target
10,000 participants
General Information
- The event aims to raise funds for breast cancer screening and research.
- Participants are encouraged to bring their own water bottle to reduce environmental impact.
- Registrations are open and can be made online.
The Pink Ribbon Challenge 2025 promises to be a major awareness and fundraising event, with thousands of participants expected in the different participating cities.
In 2024, Lille and Bordeaux gathered more than 28,000 participants. For this new edition, the organizers aim for a new record with the goal of reaching 35,000 participants.
Breast cancer: major advances for earlier detection and better survival
Over the years, medical progress has significantly transformed breast cancer management. Thanks to increasingly effective treatments and screening programs better adapted to each woman’s risk profile, it is now possible to identify nearly 6 out of 10 cancers at an early stage. This personalized screening plays a key role in improving prognosis.
The figures speak for themselves: the 5-year net survival rate, adjusted for age, continues to improve. Between 1989–1993 and 2010–2015, it increased from 80% to 88%. At the same time, breast cancer mortality has steadily declined, reflecting the positive impact of prevention, early diagnosis, and therapeutic innovations.
These encouraging data underline the importance of regular monitoring and ongoing awareness. Taking care of your health also means staying informed and adopting good daily habits.
What are the most common symptoms of breast cancer?
Although the appearance of your breasts naturally changes with age, some changes should alert you. Here are the main potential symptoms of breast cancer:
- A lump in the breast or underarm
The presence of a hard and mobile mass, or an unusual lump, may be a warning sign, especially if it persists. - A change in the skin
Localized redness, orange-peel appearance, swelling, or skin retraction are warning signals. - Changes in the nipple or areola
A retracted nipple, unusual coloration, or unexplained discharge may be signs of concern. - A change in the shape or size of the breast
A sudden change in shape, new asymmetry, or localized swelling should also be considered.
When should you consult a healthcare professional?
From the age of 25, it is recommended to have a clinical breast exam once a year, performed by a doctor, midwife, or gynecologist. This quick and painless exam can detect potential early abnormalities.
The importance of self-examination
In addition, you can also learn to practice a monthly self-examination, preferably after your period. This helps you get to know your breasts better and detect any abnormal change quickly.
Note: If you notice a suspicious symptom, it does not necessarily mean it is cancer. But a prompt medical consultation is essential to be sure.
